The design and pattern is reminiscent of the Maya Indians of Guatemala, who have handwoven their personal clothing and accessories for centuries. Though it is slowly becoming a dying art, the designs and patterns each tell a different story, representing the unity of the past and present cultures. The ancient textile craft of loom weaving binds together families and traditions passed down from ancestors similar to the story of the Valdes family, who have been building a tradition on Santa Isabel farm for five generations. The family continues the traditions of the previous generation while also continuing to experiment with new techniques to bring out the best in the coffee.
Mad Lives by The Maldives.
Concept, branding, logo-design and layout for Seattle band The Maldives high anticipated 4th album release.
There are hundreds of ethnic groups indigenous to Papua New Guinea and the island nation is also considered one of the most culturally diverse in the world. People of the highlands engage in colorful local rituals that are called "sing sings". They paint themselves and wear colorful traditional headdresses made of feathers, pearl and animal skins to represent birds, trees or mountain spirits. The design focuses on the culture by representing a close in view of elements that come together to make a geometric style headdress or the elements of traditional ceremonial face paint.
Route is one-third cookbook, one-third narrative tale and one-third intercontinental adventure. Route promotes a slow lifestyle that explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family through adventuring and exploring.
The inspiration behind Brazil Sertao Yellow Bourbon comes from the region and its rich agriculture. The Carmo de Minas region is known for its coffee production but especially its Yellow Bourbon variety. The design of the circles represent the birds-eye-view of this diverse agricultural landscape. Plots of land are often farmed in a circular irrigation pattern. The circles are also a representation of family. The Serato Estate, in which this variety comes from, is a large family firm with more than 100 years history in the production and commercialization of high-quality coffee.
Ceramic, acrylic and stainless-steel pieces designed for Starbucks Coffee Company for varying seasons and promotions designed based off of careful trend research and market popularity.
Kenmore Air Rebrand
– branding is dated, not synonymous with warmth and friendliness
– could push special deals higher up in hierarchy of website and promo materials
– could reach further with advertising, bring branding to a wider audience
– not a strong sense of lifestyle, photos on site depict scenery and planes, not people.
– website and navigation is cluttered
– social media, which seems to be updated regularly and DOES include lifestyle pics, not obvious on website, lost in the clutter, lifestyle, short trip suggestions could use some polishing and be pushed more.
Kenmore is a small Pacific Northwest airline that prides itself in creating a memorable, convenient and friendly experience for it’s passengers and providing top-of-the-line products and services for the airline industry.
The “one sentence that cuts through the clutter”:
Kenmore provides customers with a convenient, safe and unforgettable NW travel experience.
We first approached how to brand Kenmore Air by breaking the company into 3 core groups, past, present, and future and doing a brainstorm on key words or adjectives that represent the company within that group.
Past – Adventurous
Present – Personable
Future – Northwest Style
adventure, convenient, unique experience, tailored
We believe the journey is as important as the destination, that’s why we provide a fun and personalized seaplane adventure.
Final brand mark/logo
Being heavily influenced by bold mid-seventies corporate design and brand marks, I felt the new/ re-designed logo should have a similar boldness and iconography. The colors are similar to that of a northwest sunset seen from above the clouds. The type face was chosen due to its open and friendly nature.
A few branding explorations ranging from past school re-brand projects to freelance projects.
Short Run Goods - Shop
Description: Short Run is a partnership between two best friends who share a love for desert landscapes, neon hues, and art teacher chic.
Role: Concept, design, make inventory, plan/shoot photo shoots, logo and branding, and implementation of social media and website.
Concept: Hand made, well made, affordable. Harkening back to the days before mass production, we focus on carefully and thoughtfully made goods.
Solution: Using bright colors and natural elements that reflect a desert-y feel and showcase our simplistic “goods”.
Short Run Mood board/inspiration board.
First draft logo iterations and typeface choice.
Final logo with alternate colorways.
Branding, layout and art direction for Prism Brand Tea.
Description: Create a minimum viable product consisting of 12 pre-determined UX based deliverables.
Role: Concept, design, prototype, wireframe, user-test, layout, image curation and video production assistance.
Problem: Create an app that creates more awareness and sense of community to trans teens who need help and support from their peers.
Timeframe: 3 week project.
Concept: To add momentum to a developing conduit of information and communications available to youth identifying with transgendered issues.
Solution: Facilitating thought, informed decisions, and social interactions is one step in developing empowerment, strength and balance of trans youth. Provide primary care and mental resources, social network, media stream focusing on strong trans teen role models.
-POSSIBLE APP ADVERTISEMENT LOOK AND FEEL.
Brochure showcasing 2014 color trends and suggestions on how to use provided colors.
Role: Concept, design, layout, image curation.
Task: Experiment with multi-column grids in order to design the rhythm and pacing for a 12 page brochure.
Constraints: Use the 2014 Pantone color palette and must be in brochure format.
Timeframe: 3 week project
Concept: Grounded in a muted color platte, intentional pops of carefully selected Pantone colors make your indiviulality stand out and complement your own creativity and style. Trust the industry standard for color and innovation.
Solution: Using strong, bold type along side ample of white space, the brochure’s images pop and stand out giving the reader a big picture view into the well curated Pantone inspired wardrobe.
SKORA Running Fall Sale Advertising Promo.