Starbucks Reserve - Brazil Sertao Yellow Bourbon

Art Direction, Branding, Illustration, Starbucks

(Farm/Region Story)

The inspiration behind Brazil Sertao Yellow Bourbon comes from the region and its rich agriculture. The Carmo de Minas region is known for its coffee production but especially its Yellow Bourbon variety. The design of the circles represent the birds-eye-view of this diverse agricultural landscape. Plots of land are often farmed in a circular irrigation pattern. The circles are also a representation of family. The Serato Estate, in which this variety comes from, is a large family firm with more than 100 years history in the production and commercialization of high-quality coffee.