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Starbucks Reserve - Guatemala Santa Isabel

Branding, Illustration, Personal Project, Starbucks, UI/UX


The design and pattern is reminiscent of the Maya Indians of Guatemala, who have handwoven their personal clothing and accessories for centuries. Though it is slowly becoming a dying art, the designs and patterns each tell a different story, representing the unity of the past and present cultures. The ancient textile craft of loom weaving binds together families and traditions passed down from ancestors similar to the story of the Valdes family, who have been building a tradition on Santa Isabel farm for five generations. The family continues the traditions of the previous generation while also continuing to experiment with new techniques to bring out the best in the coffee.