PROJECT
FX on Hulu
KIND
DATE
WHAT
DATE
WHAT
Branding/Print/Digital/OOH Marketing
2020
Network identity for FX on Hulu.
2020
Network identity for FX on Hulu.
FX Networks is synonymous with innovation, and when FX on Hulu was a new offering as a streaming platform, the campaign needed to be as unique and bold as the content itself.
I designed a formula for showcasing FX’s catalog of shows in a unconventional way. Using faceted shapes allowed for any number of featured shows within its overall graphic. It also allowed for the shapes themselves to be fluid, therefore, if a new show needed to be promoted, that shape could have easily shown up larger in the overall layout to convey its newness.
Originally intended as a standalone promo print ad piece to announce the new FX on Hulu partnership, it was so well received that it became the established branding campaign celebrating the endless amazing stories FX now tells on Hulu.