I wanted to focus my concept on exploring a style that felt completely new and different from the previous illustration work, knowing that we were keeping the architectural building concept. That lead me to the thought of taking a more loose, inky brush style approach. I was inspired by a relaxed, playful, “created-by-hand” gestural feel, that also felt like a travel-notebook or Vanity Fair spot illustration. I also liked how this style paid homage to the hand-crafted nature and the energy of the roasteries.

I used a loose, dry brush style that I applied to the main outline strokes for emphasis on the structure of the building and to give it a bold texture, then used varying smaller brush strokes for the rest of the illustration. I played with using a looser fill for the windows and building facade, executed in a copper ink.