Print & Digial Marketing

Marketing for FX Networks shows often include press kits, trade ads, trade campaigns and awards campaigns, often with extensions into Outdoor Advertising, Network Image & Branding Elements, Special Event Graphics, Broadcast Graphics, Emmy Packaging, Online Banner Ads and FX Social Media graphics.

 

FX on Hulu

Network-wide branding.

  • FX needed a new look for the way it presents its content to new viewers, showcasing the extensive library of content, now housed under the Hulu brand.

  • This project has an omni-channel reach, focusing primarily on print, digital, streaming, and OOH.

 

Dave

Season 3

“Is Dave Burd the greatest rapper alive? Unlikely. The comedic voice of his generation? Maybe. The star of one of TV’s most subversively hilarious hits? No doubt.” - The Hollywood Reporter

  • "DAVE" centers on a neurotic man in his late 20s who has convinced himself that he's destined to be one of the best rappers of all time. Now he must convince his closest friends, because with their help, he actually might convince the world. Simultaneously exasperating and inspiring to his friends, he vows to leave no stone unturned on his quest to become the next superstar. The half-hour comedy is based on the life of rapper and comedian Dave Burd, better known by his stage name Lil Dicky.

    FX needed a press kit and accompanying social marketing materials for the promotion of season 3.

  • Key Art Studio: GoodFake; Client: FX; Photography: Matthias Clamer

  • Concept and Design of full Press Kit, Social Media Marketing Extensions, Web Banner tune-ins.

 

What WE DO IN THE SHADOWS

Season 4

“What We Do in the Shadows’ Made a Perfect Season by Taking Big Swings on Batshit Ideas.” - IndieWire

  • "DAVE" centers on a neurotic man in his late 20s who has convinced himself that he's destined to be one of the best rappers of all time. Now he must convince his closest friends, because with their help, he actually might convince the world. Simultaneously exasperating and inspiring to his friends, he vows to leave no stone unturned on his quest to become the next superstar. The half-hour comedy is based on the life of rapper and comedian Dave Burd, better known by his stage name Lil Dicky.

    FX needed a press kit and accompanying social marketing materials for the promotion of season 3.

  • Key Art Studio: GoodFake; Client: FX; Photography: Matthias Clamer

  • Concept and Design of full Press Kit, Social Media Marketing Extensions, Web Banner tune-ins.

 

Kindred

“FX’s Kindred Is a Solid, Long Overdue Adaptation of Octavia E. Butler’s Masterpiece” - Time Magazine

  • As Dana, a young Black woman and aspiring writer, begins to settle in her new home, she finds herself being pulled back and forth in time, emerging at a nineteenth-century plantation and confronting secrets she never knew ran through her blood.

    FX needed a press kit and accompanying social marketing materials for the promotion of Kindred.

  • Key Art Studio: Icon Arts; Client: FX; Photography: Pari Dukovic.

  • Concept and Design of full Press Kit, Social Media Marketing Extensions, Web Banner tune-ins.

 

Pistol

“Pistol” nails the thrill of learning to disappear into sound.” - Variety

  • FX’s Pistol is a six-episode limited series about a rock and roll revolution, available exclusively on Hulu. The furious, raging storm at the center of this revolution are the Sex Pistols - and at the center of this series is Sex Pistols’ founding member and guitarist, Steve Jones. Jones’ hilarious, emotional and at times heart-breaking journey guides us through a kaleidoscopic telling of three of the most epic, chaotic and mucus-spattered years in the history of music.

    Based on Jones’ memoir Lonely Boy: Tales from a Sex Pistol, this is the story of a band of spotty, noisy, working-class kids with “no future,” who shook the boring, corrupt Establishment to its core, threatened to bring down the government and changed music and culture forever.

    FX needed a press kit and accompanying social marketing materials for the promotion of Danny Boyle’s Pistol.

  • Key Art Studio: AV Squad; Client: FX; Director: Danny Boyle

  • Concept and Design of full Press Kit, and Social Media Marketing Extensions.

 

kATE bERLANT:

Cinnamon in the Wind

“Kate Berlant might not be as well known as Lady Gaga and Beyoncé, but she is in their league. And dare I say it, she’s a whole lot funnier.” - The Guardian

  • A one-of-a-kind standup comedy experience from Kate Berlant, who the New York Times called a “magnetic improvisational comic” at the forefront of experimental comedy.

    FX needed a landing page graphic and logo for Kate’s comedy special, located on the Hulu homepage. Accompanying social marketing materials were also created for this promotion .

  • Key Art: Kelly Rozich; Client: FX; Directed: Bo Burnham

  • Concept and Design of art and logo for Kate’s comedy special.

 

What WE DO IN THE SHADOWS,

Season 3

“What We Do in the Shadows is the best vampire workplace comedy on TV.” - Vulture

  • This season, the vampires are elevated to a new level of power and will encounter the vampire from which all vampires have descended, a tempting Siren, gargoyles, werewolf kickball, Atlantic City casinos, wellness cults, ex-girlfriends, gyms and supernatural curiosities galore. Plus, Colin Robinson is turning 100. And Nandor, faced with his own eternal-life crisis, tries to inject his life with more meaning. Will he find love or is he destined to be an immortal bachelor with 37 ex-wives?

    FX needed a press kit and accompanying social marketing materials for the promotion of season 3.

  • Key Art Studios: Car Art: Art Machine, Moon-Glasses: LA; Client: FX; Photography: Brendan Meadows

  • Concept and Design of full Press Kit, and Social Media Marketing Extensions,